What is Google Tag Manager, it’s uses, workings & Benefits

  In today's digital age, consumers seamlessly transition between various devices and platforms throughout their online journeys. They might start browsing a website on their smartphone during their morning commute, continue on a desktop computer at work, and complete a purchase on a tablet at home. This complexity underscores the importance of cross-platform and cross-device tracking in understanding user behaviour and providing a seamless user experience. In this blog, we'll explore the significance of this tracking method and how it's achieved. Understanding Cross-Platform and Cross-Device Tracking Cross-platform and cross-device tracking refer to the ability to monitor and analyze user interactions as they move across different digital platforms (e.g., websites, mobile apps) and devices (e.g., smartphones, tablets, desktop computers). This tracking method offers several advantages: Comprehensive User Insights: It provides a holistic view of the user journey, enab...

  Facebook Conversion API (CAPI) differs from Pixel-based Tracking , in several key ways: Topics Facebook CAPI (Server-Side Tracking) Pixel-Based Tracking (Client-Side Tracking) Definition CAPI operates on the server side, meaning the data surpasses the third-party cookie and gets passed through the first-party domain which helps us to get more accuracy . Pixel-based tracking relies on JavaScript code (pixels) that is placed on your website's pages. This code runs in the user's browser and sends data to Facebook when a user interacts with the page. It can be blocked by ad blockers or affected by browser privacy settings. Data Privacy and Compliance CAPI is designed with data privacy in mind and can help businesses comply with privacy regulations like GDPR and CCPA. It allows you to collect and transmit user data while respecting user consent and privacy preferences. Pix...

Google Tag Manager (GTM) is a free tool that enables you to install, store, and manage marketing tags without modifying the website. Marketing tags are small code snippets that track actions happening on the website and collect data. The most common illustration of a marketing tag is the Google tags used to install Google Analytics and other Google products.  Other common examples of Google Analytics events are codes, Google Advertisements conversion scripts, Meta Pixel, and remarketing tags. Uses of Google Tag Manager : Tag Manager allows you to track almost any kind of event or user behaviour you can think of. Most commonly tracked events:        Link click         Button clicks         Form submissions         Conversions         Adding items to cart         Removing items from cart         File downloads     ...