Google/Bing: How do I track conversions more than 30 days after the ad click?

Google/Bing: How do I track conversions more than 30 days after the ad click?

 

Are you struggling to track conversions that occur more than 30 days after a user clicks on your ad? Don't worry, you're not alone. Many digital marketers face this challenge when trying to measure the true impact of their campaigns. Luckily, both Google Ads and Bing Ads offer solutions to help you track conversions beyond the traditional 30-day window.

 

Conversion tracking is essential for understanding the effectiveness of your online advertising efforts. It allows you to see which ads are driving the most valuable actions on your website, such as purchases, form submissions, or sign-ups. However, the default conversion tracking settings in Google Ads and Bing Ads only track conversions that occur within a 30-day window after the initial ad click.

 

So how can you track conversions that occur after this timeframe?

 

Google Ads offers an extended conversion tracking feature that allows you to track conversions up to 90 days after the ad click. This extended conversion tracking feature provides a more comprehensive view of your conversions and helps you better understand the long-term impact of your ads. To set up extended conversion tracking in Google Ads, simply go to the Tools & Settings tab, select Conversions, and edit the conversion action you want to track beyond 30 days.

 

In Bing Ads, you can adjust the conversion window settings to track conversions beyond the default 30-day window. By changing the conversion window, you can capture conversions that occur up to 90 days after the ad click. To change the conversion window in Bing Ads, go to the Conversion Tracking section in your account settings and adjust the conversion window to your desired time frame.

Google and Bing Ads extended conversion tracking

 

By utilizing Google Ads conversion tracking and Microsoft Bing Ads conversion tracking, you can gain a more accurate understanding of your campaign performance and make data-driven decisions to optimize your advertising strategies. So don't let the 30-day limit hold you back from tracking conversions effectively – take advantage of these extended conversion tracking options today!

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